Script Fihu 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: logotypes, headlines, packaging, posters, branding, playful, retro, friendly, whimsical, expressive, hand-lettered feel, display impact, retro charm, friendly branding, decorative script, rounded, brushy, swashy, bouncy, soft terminals.
A heavy, slanted script with thick, rounded strokes and a smooth, brush-like texture. Letterforms are compact and slightly condensed, with a bouncy baseline rhythm and generous internal curves that keep counters open despite the weight. Terminals often flare into soft teardrops and small swashes, and capitals show prominent looped entries and broad, sculpted bowls. Numerals match the calligraphic feel, with curved joins and blunt, ink-like endings.
Best suited for short display settings where its bold, brushy script can carry personality—such as logos, headlines, product packaging, and poster typography. It also works well for playful brand marks and accent text in invitations or social graphics, especially at larger sizes where the curved detailing stays clear.
The overall tone is warm and upbeat, with a nostalgic hand-lettered flavor that feels lively rather than formal. Its big curves and soft terminals create a cheerful, approachable voice suited to attention-grabbing, personality-forward typography.
The design appears intended to emulate confident brush lettering with a polished, repeatable rhythm, combining chunky stroke weight with decorative script features. It prioritizes visual charm and impact over neutrality, aiming to deliver a distinctive, retro-leaning hand-lettered presence.
Uppercase forms are more decorative than the lowercase, with noticeable entry strokes and occasional loop structures that add flourish. Spacing appears tuned for display use, with tight, visually interlocking shapes and pronounced stroke swelling at curves and joins.