Slab Contrasted Rori 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clavo' by Dada Studio, 'Rooney' by Jan Fromm, 'TheSerif' by LucasFonts, 'Adagio Slab' by Machalski, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, circus, retro, rugged, friendly, display impact, vintage poster, woodtype vibe, brand presence, chunky, bracketed, soft corners, low aperture, ink-trap feel.
A chunky display slab with heavy, bracketed serifs and pronounced, slightly flared terminals that create a carved/woodtype feel. Strokes show visible contrast for a slabby design, with rounded joins and softened inner corners that keep counters open despite the weight. The shapes lean toward squarish bowls and wide shoulders, with a robust baseline and strong horizontal emphasis in letters like E, F, and T. Overall spacing reads generous for a display face, producing solid word shapes and a rhythmic pattern of thick stems and compact counters.
Best suited to display work where impact and character are priorities—posters, headlines, titles, and signage. It also fits branding and packaging that wants a vintage or western-leaning voice, and it can work for short, large-size text blocks where the heavy slabs reinforce a strong hierarchy.
The tone is bold and exuberant, evoking vintage posters and showbill typography. Its friendly curves and chunky slabs feel approachable and playful, while the heavy construction adds a rugged, emphatic voice. The overall impression suggests Americana, fairground signage, and old-style print ephemera.
The design appears intended as a high-impact slab serif that channels classic woodtype and poster traditions, prioritizing bold presence and distinctive slab shaping over subtle text refinement. Its softened corners and bracketed serifs aim to keep the forms inviting while maintaining a strong, emphatic silhouette.
Uppercase forms are especially blocky and emblematic, with distinctive slab feet and caps that read well at distance. Lowercase maintains the same sturdy personality, with rounded bowls and sturdy stems that keep text punchy in short runs. Numerals are similarly weighty and simple, designed to match the letterforms rather than add finesse.