Sans Normal Lamiy 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'FF Infra' by FontFont, and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, contemporary, friendly, impact, momentum, display clarity, modern branding, approachability, rounded, slanted, heavy, compact, smooth.
A heavy, slanted sans with rounded geometry and smooth, low-contrast strokes. Letterforms are built from broad curves and sturdy straight segments with consistently softened joins, creating a robust, cohesive texture. The italic angle is fairly pronounced and the overall rhythm feels compact, with generous interior counters kept open by simplified, clean construction. Figures are bold and stable, with rounded bowls and strong diagonals that keep the set visually lively at large sizes.
This font is best suited to headlines and short text where bold impact and motion are desirable, such as posters, branding lockups, packaging callouts, and promotional graphics. It also fits sports-oriented or energetic visual systems, where the slant and rounded strength help convey speed and confidence. For longer passages, it will work most comfortably in larger sizes where its heavy texture can breathe.
The tone is assertive and forward-moving, with a sporty, promotional feel driven by the strong weight and italic stance. Rounded shapes keep it approachable rather than aggressive, balancing impact with friendliness. It reads as contemporary and energetic, suited to messaging that needs momentum and confidence.
The design appears intended to deliver maximum punch with a modern, rounded sans voice, combining a strong weight with an italic lean to suggest momentum. Its simplified, consistent shapes prioritize clarity and branding presence, aiming for a recognizable, high-energy typographic signature.
Curves dominate the design, giving round letters a smooth, almost inflated presence, while diagonals (in forms like A, K, V, W, X, and Z) emphasize speed and direction. The lowercase maintains a clear, simplified silhouette that favors punchy readability over delicate detail, and the numerals match the same bold, rounded logic for consistent emphasis.