Serif Other Bulo 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Londona' by RantauType and 'Branger' by Shakira Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, retro, friendly, whimsical, theatrical, expressiveness, retro flavor, headline impact, distinct identity, flared serifs, soft corners, bulbous, ink-trap feel, rounded terminals.
A heavy, high-contrast serif with noticeably flared, bracketed serifs and rounded, swelling terminals that give the strokes a sculpted, almost carved look. Curves are generous and slightly irregular in a deliberate way, with subtle pinch points where strokes join bowls and stems, creating an ink-trap-like rhythm. Counters are relatively compact and the overall texture is dark and lively, with a bouncy baseline feel in many lowercase forms. Numerals and capitals share the same chunky, soft-edged modeling, producing a consistent display-forward color.
Best used for short display settings such as headlines, posters, and storefront or event signage where its lively serif shapes can be appreciated. It can add personality to branding, packaging, and labels, especially for products or themes that benefit from a vintage or theatrical voice. For longer passages, it works most effectively in larger sizes or as accent text due to its heavy texture.
The letterforms project a cheerful, old-fashioned charm with a hint of circus poster and storybook personality. Its exaggerated weight distribution and soft, bulbous serifs create an inviting, humorous tone rather than a formal one. The overall impression is bold and characterful, suited to attention-grabbing messaging.
The design appears intended as a character display serif that blends traditional serif cues with playful, exaggerated modulation. Its flared serifs, rounded terminals, and intentionally quirky joins suggest a goal of delivering a vintage-leaning, attention-getting style with strong visual identity.
In running text the dense color and tight counters increase visual impact, while the distinctive joins and flares add a hand-shaped flavor. The design’s pronounced contrast and decorative shaping are most noticeable at larger sizes, where the sculpted terminals and pinched connections read as intentional details.