Sans Normal Ormab 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger' and 'Neue Frutiger Paneuropean' by Linotype and 'Corpid' and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, display impact, approachability, clarity, brand presence, rounded, chunky, clean, compact, smooth.
This typeface is a heavy, rounded sans with dense strokes and compact counters. Curves are smooth and generously radiused, giving bowls and shoulders a soft, circular feel, while terminals are blunt and clean. The lowercase shows single-storey forms (notably a and g) and sturdy, simplified construction that keeps shapes readable at large sizes. Overall spacing appears tight-to-moderate, producing a solid, blocky color in text and a strong silhouette in all-caps settings.
It works well for short, high-impact text such as headlines, posters, and signage where boldness and quick recognition matter. The rounded, friendly construction also suits branding, packaging, and digital hero text that aims to feel modern and accessible.
The tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded geometry that reads friendly rather than severe. Its weight and compact interior space create an energetic, punchy presence suited to upbeat, contemporary branding.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice, balancing strong mass with smooth curves for contemporary display typography. It prioritizes bold silhouettes and simple, robust letterforms for clear recognition in attention-driven contexts.
Capitals have broad, stable proportions and consistent stroke behavior, while the figures match the same rounded, sturdy logic, keeping mixed text cohesive. The combination of thick strokes and smaller counters suggests best performance at display sizes where the shapes can breathe and the roundness becomes a defining feature.