Sans Normal Wilud 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, and 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modern utility, bold branding, display emphasis, rounded, sturdy, compact, clean, neutral.
A heavy, compact sans with broad, rounded bowls and largely geometric construction. Strokes are consistently thick with modest modulation, producing solid counters and a tight, efficient texture. Terminals are mostly flat and decisive, while joins and curves stay smooth and controlled, giving letters like C, O, and S a clean, circular feel. The lowercase shows simple, workmanlike forms with a sturdy single-storey a and g, and the numerals are bold and highly legible with large interior spaces.
Well-suited to short, high-impact copy such as headlines, poster typography, labels, and bold brand wordmarks where clarity and presence are priorities. It also works for signage and UI callouts when you need strong emphasis, especially at larger sizes.
The overall tone is direct and assertive, with a friendly modernity coming from the rounded curves and even rhythm. It feels pragmatic rather than quirky—more about impact and clarity than personality flourishes.
Designed to deliver maximum visual weight with clean geometry and dependable legibility. The intent appears to be a versatile, modern heavy sans that stays neutral and consistent while still feeling approachable.
In text, the weight creates strong word shapes and a dense color, making it best when breathing room is available through sizing, line spacing, or generous margins. The ampersand and punctuation match the same blunt, utilitarian logic, keeping the voice consistent across display settings.