Sans Normal Olguz 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Fuller Sans DT' by DTP Types, 'Innova' by Durotype, 'FF Nort' by FontFont, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, display clarity, retro flavor, rounded, soft terminals, low stress, open counters, compact.
A heavy, rounded sans with soft, subtly flared terminals and gently sculpted joins that keep the color even despite the strong weight. Curves are generous and near-circular in letters like C, O, and e, while straight strokes retain slight shaping rather than feeling purely geometric. Apertures in c, e, and s stay fairly open, and counters are roomy for the weight, helping the alphabet remain legible in display sizes. Uppercase forms are sturdy and compact, with broad bowls (B, P, R) and a clean, centered crossbar in A; lowercase shows a single-storey a and g and a straightforward, rounded e.
Best suited to headlines and short-form messaging where a friendly, high-impact voice is needed—posters, packaging, storefront or event signage, and bold brand marks. It also works well for punchy subheads and callouts where legibility and warmth are both important.
The overall tone is warm and confident, with a slightly nostalgic, poster-like friendliness. Its rounded structure and soft terminal treatment read as approachable and informal, while the dense weight adds impact and a touch of bold humor.
The design appears intended to deliver maximum presence with a welcoming, rounded personality—pairing substantial stroke weight with open, readable shapes for attention-grabbing display typography.
Numerals follow the same rounded, heavyweight construction, with smooth curves and clear silhouettes that suit headlines. In text samples, the font maintains strong rhythm and presence; spacing appears comfortable for display copy, though the weight and compact shapes suggest it will be most at home at larger sizes rather than long passages.