Sans Superellipse Hidek 14 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Outlast' by BoxTube Labs, 'Malberg' by Eko Bimantara, 'Herchey' by Ilham Herry, 'Bourton Text' by Kimmy Design, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, industrial, sporty, modern, robust, techy, impact, clarity, modernity, durability, utility, squared, rounded, blocky, compact, geometric.
A heavy, geometric sans built from squared forms with generously rounded corners. Curves resolve into superellipse-like bowls (notably in O, C, D, and 0), while straight strokes stay firm and uniform, creating a dense, compact color on the page. Apertures are relatively tight and counters are more rectangular than circular, with a high baseline presence and short extenders. The lowercase uses single-storey a and g, and the overall rhythm leans slightly condensed through narrow internal space rather than narrow set width.
Best suited to headlines, display typography, and brand marks where a strong, compact texture is desired. It also fits wayfinding, packaging, and sports or tech-adjacent graphics that benefit from sturdy, squared-round letterforms and a clear, modern silhouette.
The font reads as tough and functional, with a contemporary, engineered feel. Its rounded-rectangle geometry suggests industrial signage and athletic branding, balancing friendliness from the softened corners with a no-nonsense, authoritative tone.
The design appears intended to deliver maximum impact with a simple geometric construction, using rounded-square forms to feel modern and approachable while still reading as solid and utilitarian.
The numerals follow the same squared, rounded-corner logic and feel built for quick recognition; the 0 is especially boxy and the 1 is a plain vertical form. The straight-sided bowls and compact apertures make the design most comfortable at medium to large sizes where the interior space can stay open.