Sans Normal Mobuk 16 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, chunky, impact, approachability, retro display, brand voice, legibility, soft corners, geometric, rounded, blocky, high impact.
A heavy, rounded sans with broad proportions and a compact, block-like silhouette. Curves are smooth and full, counters tend to be generous and circular, and terminals are blunt, creating a strong, simplified rhythm. The design favors sturdy verticals and wide bowls (notably in O/C/G and the lowercase rounds), while diagonals (V/W/X) stay thick and stable. Overall spacing reads open enough for display use, with a consistent, monoline feel and minimal modulation.
Best suited to headlines and short, high-impact copy where weight and width can do the work—posters, packaging, signage, and brand marks. It also fits playful editorial openers and attention-grabbing UI moments (banners, hero text), but its strong mass suggests using it more sparingly in dense paragraphs.
The tone is bold and approachable, with a cheerful, slightly retro personality reminiscent of mid-century display lettering and poster typography. Its soft geometry and chunky mass make it feel informal and energetic rather than technical or austere.
The font appears designed to maximize visibility and personality through broad proportions, simplified geometry, and rounded, ink-trap-free shapes. It prioritizes immediate recognition and a friendly voice for display settings over delicate detail or compact text economy.
The lowercase shows single-storey forms (a, g) and large, rounded dots on i/j, reinforcing the friendly, geometric character. Numerals are similarly robust and rounded, designed to read as solid shapes at a glance.