Sans Normal Modim 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, loud, attention, approachability, retro flavor, display impact, simplicity, rounded, bulky, soft corners, high impact, poster-like.
A heavy, compact sans with broad proportions and rounded, softly beveled terminals. Curves are full and circular, while straight strokes read as thick slabs with subtly eased corners, creating a carved, almost cut-out feel. Counters are relatively small and apertures tend to be tight, especially in rounded letters, which increases density and emphasis. The lowercase is sturdy and simplified with single-storey forms and a pronounced, blocky rhythm; numerals follow the same chunky construction for a consistent, sign-like texture.
Best suited for headlines and short display copy where mass and personality are assets—posters, branding wordmarks, packaging, signage, and social graphics. It can work well for playful editorial callouts or event titles, particularly when set with ample space or high-contrast color backgrounds to preserve counter clarity.
The overall tone is bold and good-humored, with a distinctly playful, retro-leaning presence. Its bulbous shapes and softened edges feel approachable rather than severe, projecting confidence and energy. The texture reads loud and attention-grabbing, suited to expressive, informal communication.
The design appears intended as an impact-driven display sans that balances strong, blocky weight with softened geometry for friendliness. Its rounded construction and compact internal spaces suggest a focus on bold presence and visual charm over extended-text readability.
Spacing appears intentionally compact, and the heavier interior shapes make the face feel most comfortable when given generous tracking or set at larger sizes. The design maintains strong consistency between uppercase, lowercase, and numerals, producing a unified, poster-ready voice.