Sans Normal Pugim 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, retro, chunky, approachability, high impact, display clarity, retro charm, rounded, soft corners, compact, bubbly, cartoonish.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are thick and fairly even, with gently curved terminals and large, open counters that keep forms readable despite the weight. Curves lean toward squarish rounds rather than perfect circles, giving the design a sturdy, chunky texture. Spacing appears generous and stable, and the numerals match the letters in mass and softness for a consistent, blocky rhythm.
Best suited to headlines and short blocks of copy where a bold, friendly voice is needed. It works well for posters, packaging, and brand marks that want a soft, approachable impact, and it can hold up in signage thanks to its sturdy silhouettes and open interiors.
The overall tone is upbeat and approachable, with a slightly nostalgic, display-forward character. Its soft geometry and substantial weight feel friendly and informal, suggesting fun, casual confidence rather than precision or austerity.
The design appears intended to deliver maximum presence with a warm, rounded feel—prioritizing clarity and charm over fine detail. Its simplified geometry and consistent heaviness suggest a display font built to be legible at a distance while maintaining a playful, characterful texture.
Uppercase shapes are broad and simplified, while lowercase keeps recognizable, straightforward constructions that read well at larger sizes. Diacritics and punctuation are not shown, but the sample demonstrates strong word shapes and a uniform, attention-grabbing color on the page.