Sans Normal Surim 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Kandin' by Hashtag Type, and 'PMN Caecilia Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, approachable, playful, sturdy, approachability, clarity, display impact, brand warmth, retro nod, rounded, soft-cornered, chunky, compact, bouncy.
A heavy, soft-cornered sans with broad proportions and a generous, rounded stroke finish. Curves are smooth and circular, while joins and terminals are subtly squared off, giving a sturdy, slightly “inflated” texture rather than a sharp geometric one. Counters are relatively open for the weight, and the overall rhythm feels steady and even, with simple, highly legible letterforms and minimal detailing.
Best suited to display settings where a bold, friendly voice is desired—headlines, posters, brand marks, packaging, and short promotional copy. It can also work for large UI labels or wayfinding where clarity and warmth matter, but its heavy stroke makes it more effective at larger sizes than in dense body text.
The tone is warm and friendly, with a mild retro flavor reminiscent of mid-century signage and packaging. Its rounded massing and blunt terminals make it feel approachable and casual, leaning playful without becoming novelty.
The design appears aimed at delivering a clear, upbeat display sans that balances strong presence with rounded, personable forms. Its restrained details and consistent shapes suggest an intention to remain versatile across branding and headline applications while keeping a welcoming, informal character.
The uppercase shows confident, blocky silhouettes (notably in letters like B, D, O, and S), while the lowercase maintains straightforward construction with round bowls and uncomplicated stems. Numerals match the same soft, robust style, reading clearly at display sizes with a consistent, cohesive color across lines of text.