Sans Normal Utbas 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont; 'Conamore' by Grida; 'Camphor', 'Joanna Sans Nova', and 'Tipperary eText' by Monotype; 'Monsal Gothic' by The Northern Block; and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, contemporary, dynamic, friendly, clean, sporty, modernize, add motion, increase approachability, maintain clarity, slanted, rounded, soft corners, open counters, humanist.
A slanted sans with smooth, rounded construction and consistently low stroke modulation. Curves are broad and elliptical, with open apertures and generous counters that keep forms airy even at heavier joins. The italic angle is steady across the set, giving letters a forward-leaning rhythm; terminals are clean and mostly straight-cut rather than tapered. Uppercase shapes feel compact and sturdy, while the lowercase shows a simple, modern structure with a single-storey a and g, short extenders, and clear, uncluttered numerals.
Well-suited to branding systems that want a contemporary, approachable voice, as well as headlines and short text in advertising or editorial layouts. The clear numerals and open lowercase make it a good fit for UI labels, wayfinding-style snippets, and packaging where quick recognition matters.
The overall tone is modern and energetic, with a friendly accessibility created by rounded forms and open spacing. Its forward slant adds motion and urgency without becoming aggressive, balancing a practical, utilitarian feel with a lightly sporty character.
The font appears designed to deliver a clean, modern sans voice with added momentum through an italic stance, prioritizing clarity and friendliness over formal rigidity. Its rounded geometry and open counters suggest an intention to stay readable while feeling upbeat and contemporary.
The design reads most confidently at display and UI sizes where the oblique stance and rounded geometry can work as a cohesive texture. Letterforms like J, Q, and y introduce distinctive angled strokes that reinforce the lively cadence while remaining straightforward and legible.