Sans Superellipse Hubit 14 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Obvia Condensed' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, industrial, assertive, sporty, utilitarian, retro, impact, space-saving, branding, clarity, blocky, compact, squared, rounded corners, stencil-like counters.
A compact, heavy sans with squared, superelliptical construction and softly rounded corners. Strokes are uniform and dense, with tight apertures and large ink traps minimized into sturdy joints, creating a strongly built silhouette. Curves (C, O, S, 0) read as rounded rectangles rather than pure circles, while diagonals (K, V, W, X) are steep and crisp. Lowercase forms are simple and sturdy, with short ascenders and descenders, compact bowls, and a single-storey a and g; overall spacing feels economical and headline-oriented.
Best suited for headlines, poster typography, branding marks, and bold callouts where high impact is needed. It can also work well for signage, labels, and packaging that benefit from a condensed, space-saving voice. For longer passages, larger sizes and generous tracking will improve clarity.
The tone is forceful and no-nonsense, projecting strength and immediacy. Its compact, blocky rhythm suggests industrial labeling and sports or equipment branding, with a faint retro poster/athletic feel. The restrained, squared rounding keeps it practical rather than playful.
The design appears intended to deliver maximum visual impact in limited horizontal space, using superelliptical geometry to keep letterforms robust and cohesive. Its simplified, compact construction prioritizes strong silhouettes and consistent rhythm for display settings.
The numerals are similarly compact and weighty, with squared curves and minimal interior space, helping maintain a consistent, rugged texture in blocks of text. In the sample, the dense color and tight openings make it most comfortable at larger sizes where counters and word shapes can breathe.