Sans Superellipse Hunek 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Gridiron Glory' by Hipfonts, 'Block Capitals' by K-Type, 'Evanston Tavern' by Kimmy Design, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, assertive, sporty, utilitarian, compact, space saving, high impact, stencil-free signage feel, brand marking, blocky, sturdy, condensed, squared, rounded corners.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are uniform and dense, with minimal modulation and generous interior squareness that gives counters a superelliptical, boxy feel. Terminals are blunt and flat, curves are tightened into rounded corners, and joins feel engineered rather than calligraphic. Proportions are condensed and tightly set, with short apertures and compact bowls that keep the texture dark and consistent across lines.
Best suited to headlines, posters, and branding where a compact, high-impact voice is needed. It works well for sports and industrial-themed identities, packaging callouts, and signage-style applications that benefit from strong, uniform strokes and a tight footprint.
The overall tone is forceful and no-nonsense, with a modern, industrial presence that reads as tough and straightforward. Its compressed massing and squared rounding evoke athletic signage, equipment labeling, and workwear branding more than editorial refinement.
The design appears aimed at delivering maximum visual weight in minimal horizontal space while maintaining a consistent rounded-rect geometry. It prioritizes punchy legibility and a constructed, engineered look over subtle typographic nuance.
The numeral set matches the same squared-round logic, producing chunky, highly visible figures. In text, the dense rhythm and narrow spacing feel optimized for impact at larger sizes, where the rounded corners and rectangular counters become a defining signature.