Sans Normal Budan 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, neutral, contemporary, clean, friendly, practical, everyday legibility, neutral branding, screen readability, systematic clarity, humanist, rounded, open apertures, soft terminals, even rhythm.
A clean, modern sans with gently rounded geometry and smooth, low-modulation strokes. Letterforms show open apertures and spacious counters, with subtly softened terminals that keep the texture even and readable. Uppercase proportions feel straightforward and balanced, while the lowercase has a simple, highly legible build with single-storey shapes where expected and minimal detailing. Numerals are clear and sturdy, matching the overall rounded construction and steady spacing.
It suits interface and product typography where clarity at a range of sizes matters, and it also performs well for general-purpose editorial text and straightforward branding. The open shapes and steady rhythm make it a good option for signage and informational layouts that prioritize quick scanning.
The overall tone is neutral and contemporary with a friendly edge. Its rounded shapes and open forms give it an approachable, everyday feel rather than a starkly technical one, making it comfortable in longer passages and calm in headings.
The design appears intended as a versatile, general-purpose sans that balances neutrality with soft, human-friendly shaping. It aims to deliver dependable legibility and a smooth, modern texture without drawing attention to stylistic quirks.
The typeface maintains consistent stroke endings and curve behavior across letters and figures, creating a smooth typographic color. Round letters (like O/C) read as clean ellipses, and diagonals (like V/W/Y) stay crisp without feeling sharp or aggressive.