Sans Normal Bobid 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Joanna Sans Nova' and 'Quire Sans' by Monotype, 'RyuGothic' by StudioJASO, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, web content, body text, product labels, signage, neutral, modern, clean, friendly, practical, legibility, neutrality, versatility, clarity, everyday use, rounded, open counters, humanist, even rhythm, plainspoken.
A clean sans with softly rounded geometry and largely uniform stroke thickness. Curves are smooth and circular-leaning, with open apertures and generous counters that keep letters from clogging in text. Terminals are mostly straight and tidy, producing a calm, even texture across lines, while joins and diagonals remain crisp for clarity. The lowercase shows simple, compact forms with a single-storey “g” and straightforward “a,” and the numerals follow the same restrained, legible construction.
It fits well in interfaces and web typography where clarity at small-to-medium sizes matters, and it also works for general-purpose body copy in brochures, documentation, and product communication. The straightforward forms and open counters make it suitable for signage and informational layouts that prioritize quick recognition.
The overall tone is neutral and contemporary, reading as approachable rather than overtly technical. Its roundness and open shapes give it a friendly, serviceable voice suited to everyday communication.
The design appears intended as a general-purpose sans that prioritizes legibility and consistency in continuous reading. Its rounded construction and restrained detailing suggest an aim for broad usability across digital and print contexts without drawing attention away from the content.
In running text the spacing and proportions create a consistent grey value, with clear differentiation between similarly shaped letters and numbers. The design avoids stylistic quirks, favoring a balanced, workmanlike presence.