Sans Normal Ullub 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, neutral, modern, clean, friendly, utilitarian, legibility, versatility, neutrality, clarity, rounded, open, uncomplicated, balanced, even.
A clean, straightforward sans with softly rounded curves and a consistent, low-contrast stroke. Proportions are balanced and conventional, with clear counters and generally open apertures that keep forms readable. The uppercase set is stable and slightly geometric in its round letters, while the lowercase remains simple and linear, with compact joins and minimal stylization. Numerals are plain and functional, matching the overall even rhythm and neutral texture in text.
Well-suited to interface and product typography where an unobtrusive, readable sans is needed. It works effectively for short-to-medium passages, supporting editorial text, documentation, and general-purpose print and digital layouts. The clear numerals and steady rhythm also make it a good candidate for labels, wayfinding, and informational graphics.
The overall tone is neutral and modern, aiming for clarity rather than personality. Its smooth curves and restrained shapes give it a mild friendliness, while the steady spacing and uniform color keep it dependable and unobtrusive.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and neutrality. Its rounded, low-contrast construction suggests an emphasis on clarity across sizes and contexts while keeping the overall voice calm and contemporary.
In the text sample, the font maintains an even typographic color with little visual noise, supporting scanning and continuous reading. The forms avoid sharp terminals and excessive quirks, favoring predictable silhouettes and consistent rhythm across mixed case and numerals.