Sans Normal Atbof 3 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, casual, approachable, clean, modern, approachability, clarity, everyday usability, modern neutrality, brand friendliness, rounded, soft terminals, humanist, open counters, even rhythm.
This typeface is a clean, rounded sans with softly modulated geometry and a gently humanist feel. Strokes remain largely even, with smooth curves and rounded joins that avoid sharp corners. Letterforms are compact and slightly condensed in overall footprint, with open counters and clear interior space in characters like C, O, P, and e. The lowercase shows simple, single-storey forms (notably a and g) and a straightforward, readable construction, while capitals keep a calm, uncluttered silhouette. Numerals are simple and sturdy, matching the same rounded, low-fuss drawing and consistent stroke behavior.
It performs well for user interfaces and general-purpose editorial text where a clean, friendly sans is needed, and it scales comfortably into headings and short display lines. The rounded construction and open counters also make it suitable for brand identities, packaging, and signage that aim for an approachable, contemporary tone.
The overall tone is friendly and unpretentious, balancing modern simplicity with a warm, informal softness. It feels approachable rather than technical, with a calm rhythm that suits everyday messaging and straightforward communication.
The design appears intended as an easygoing, highly legible sans that prioritizes clarity and visual friendliness. Its rounded geometry and restrained detailing suggest a focus on versatile everyday use across both text and display contexts.
Curves tend to be broadly circular with minimal tension, and many terminals end in subtly softened cuts, which keeps text from feeling brittle at display sizes. The ampersand and punctuation share the same uncomplicated, rounded language, supporting a cohesive texture in running text.