Sans Normal Pemey 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric; 'TT Norms Pro' by TypeType; and 'Aquawax Fx', 'Coco Gothic Pro', and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, friendly, playful, chunky, retro, casual, impactful display, approachability, retro charm, simplicity, rounded, soft corners, compact, heavy terminals, high impact.
A dense, rounded sans with heavy strokes, soft corners, and broadly circular bowls. Letterforms favor simple geometry and sturdy construction, with short apertures and thick joins that keep counters relatively small. Terminals are blunt and slightly rounded rather than sharp, giving the design a compact, “cut-out” feel in both capitals and lowercase. Overall spacing and silhouette read solid and uniform, with an emphasis on bold mass and smooth curves over fine detail.
Best suited for big, attention-getting applications such as posters, headlines, storefront signage, and bold branding marks. It also fits playful packaging and promotional graphics where a soft, chunky sans can provide an inviting, high-impact typographic texture.
The font conveys a friendly, playful tone with a retro, poster-like presence. Its rounded geometry and hefty weight feel approachable and informal, lending a cheerful voice that suits upbeat messaging more than strict corporate seriousness.
The design appears intended to deliver maximum presence with a friendly, rounded character—prioritizing bold shapes, simple geometry, and clear silhouettes for display use. It aims for an approachable retro vibe while keeping forms straightforward and highly legible at larger sizes.
At smaller sizes the tight apertures and small counters can fill in visually, so it tends to perform best where there is ample size or strong contrast. The numerals match the letters in weight and roundness, keeping the overall texture consistent in headlines and short strings.