Sans Normal Pemey 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Metcon' by Comicraft, 'Modeska' by Eko Bimantara, and 'Mister London' and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, punchy, retro, comic, impact, approachability, fun, display, rounded, soft corners, chunky, bubbly, compact counters.
A heavy, rounded sans with thick, even stroke weight and softened corners throughout. The design emphasizes broad, simple shapes with generous curves and compact inner counters, creating strong silhouettes and high ink coverage. Terminals are generally blunt and slightly rounded rather than sharply cut, and curves (C, G, O, S) feel smooth and continuous. The lowercase is highly legible at display sizes, with a single-storey “a” and “g” and a tall, prominent dot on “i/j,” reinforcing a casual, approachable construction. Numerals follow the same bold, rounded geometry, reading clearly with simplified forms and sturdy joints.
Best suited for bold headlines, posters, and short-form copy where impact and friendliness are priorities. It also fits packaging, logo wordmarks, and branded callouts that benefit from a rounded, approachable presence, including kids and entertainment-oriented materials.
The overall tone is upbeat and approachable, with a slightly retro, cartoon-like warmth. Its chunky proportions and rounded shaping give it a friendly, informal voice that feels energetic and confident rather than technical or restrained.
The design appears intended to deliver maximum visibility with a warm, playful personality, using rounded forms and simplified letter structures to stay readable while projecting a casual, upbeat character.
In text settings the weight creates a strong color and tightens perceived spacing, so it naturally reads best when given ample tracking and line spacing. The compact counters and heavy joins favor short headlines and emphatic messaging over long passages.