Sans Superellipse Utmir 1 is a bold, wide, monoline, upright, tall x-height font.
Keywords: headlines, branding, logos, packaging, ui display, futuristic, tech, industrial, sporty, clean, modernize, systematize, maximize impact, brand distinctiveness, rounded corners, square-round, geometric, modular, compact counters.
A geometric sans built from rounded-rectangle and superellipse-like forms, with squared shoulders and smoothly radiused corners throughout. Strokes are even and sturdy, producing a dense, high-contrast silhouette against the page without stroke modulation. Counters tend to be compact and rectangular-oval, and many joins resolve into crisp right angles softened by consistent corner rounding. The overall rhythm is steady and engineered, with straightforward construction and minimal optical flourish.
This style is well suited to headlines, short blocks of text, and identity work where a modern, engineered voice is desired. It can work effectively in product branding, packaging, and interface/wayfinding display settings, especially where clear shapes and consistent geometry help maintain legibility at medium-to-large sizes.
The tone feels contemporary and technical, with a synthetic, machine-made calm that reads as efficient and controlled. Its rounded-square geometry gives it a friendly edge compared to sharper techno faces, while still signaling modernity and performance.
The design appears intended to deliver a modern geometric voice using rounded-square construction for a distinct, system-like identity. Its consistent corner treatment and compact inner spaces suggest a focus on cohesion and impact in display-oriented typography.
Round letters (like O and Q) appear more like softened rectangles than circles, and terminals generally end flat with rounded edges rather than tapering. Numerals share the same squarish curvature and sturdy presence, supporting cohesive display use.