Sans Normal Lydim 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Bio Sans' by Dharma Type, 'FF Real Head' and 'FF Real Text' by FontFont, and 'Fuse' and 'Fuse V.2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, confident, modern, punchy, impact, momentum, modern branding, headline clarity, bold emphasis, oblique, compact, rounded, blocky, brisk.
This is a heavy, oblique sans with compact proportions and rounded, sturdy shapes. Strokes are uniformly thick with smooth joins, and counters stay open enough to remain clear at display sizes. The slant is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm, while terminals are mostly blunt and clean rather than calligraphic. Uppercase forms feel broad and stable (notably the rounded C/O/Q and the simple, closed-bowl B/P/R), and the lowercase keeps a large body with short ascenders and descenders, reinforcing a dense, high-impact texture.
It performs best where impact and momentum are desired: large headlines, posters, sports and fitness branding, energetic advertising, and bold packaging callouts. Short phrases and display copy benefit most from its dense color and forward slant, especially when a strong, modern sans voice is needed.
The overall tone is assertive and fast, with a sporty, headline-ready attitude. The consistent slant and bold massing suggest motion and urgency, making the voice feel confident, promotional, and contemporary rather than quiet or literary.
The design reads as intentionally built for high-impact display typography, combining heavy stroke weight with a consistent oblique stance to communicate speed and confidence. The rounded construction and simplified details aim to keep forms robust and legible while maintaining a contemporary, punchy presence.
Spacing appears tight and efficient in the sample text, producing a strong, cohesive word shape and a dark typographic color. The numerals are similarly weighty and simplified, matching the letterforms for uniform emphasis in mixed text settings.