Sans Normal Logih 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, compactness, display, slanted, compact, blocky, rounded, high-impact.
A heavy, forward-slanted sans with compact, rounded letterforms and a strong, continuous rhythm. Strokes are thick and largely uniform, with softened corners and broad curves in round letters, creating a sturdy, block-like silhouette. Apertures tend to be tight (notably in letters like a, e, and s), and counters are relatively small, which boosts density and impact. The overall construction feels geometric and robust, with a consistent rightward shear and stable verticals that keep the forms readable despite the weight.
Best suited to headlines, posters, and short, emphatic lines where the weight and slant can do the work of grabbing attention. It fits sports branding, event promos, product packaging, and display uses where a compact, high-impact voice is desirable. For longer passages, it will typically perform better with increased tracking and ample line spacing.
The tone is energetic and assertive, with a fast, sporty lean that reads as action-oriented and promotional. Its mass and compression project confidence and urgency, making it feel bold, contemporary, and attention-seeking rather than delicate or understated.
The design appears intended to deliver maximum impact in a compact footprint while maintaining a friendly, rounded sans character. The consistent slant and sturdy shapes suggest a focus on motion and emphasis for display typography rather than neutral, text-first reading.
At smaller sizes the tight apertures and dense counters can start to fill in, so it visually rewards generous sizing and spacing. Numerals match the same compact, heavy style, with rounded bowls and strong, simple silhouettes that feel cohesive alongside the letters.