Sans Normal Asgih 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Equip' by Hoftype, 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, brand systems, presentations, signage, editorial, modern, neutral, clean, friendly, corporate, versatility, clarity, modern branding, neutral voice, screen readability, geometric, open apertures, high legibility, crisp terminals, balanced proportions.
A clean sans with a geometric backbone and gently humanist detailing. Strokes are even and smooth with crisp, mostly straight-cut terminals, while round letters (O, C, G, Q) read as near-circular and consistent in curvature. Counters are generous and apertures stay open, aiding clarity in letters like a, e, s, and c. Uppercase forms are straightforward and balanced; the lowercase shows simple, contemporary constructions (single-storey a and g) and a short, unobtrusive t crossbar. Numerals are clear and modern, with a simple 1 and an open, well-proportioned 4.
This font works well for interface labels, product and marketing copy, and general-purpose editorial typography where a clean, modern sans is needed. The open counters and straightforward forms also suit wayfinding and signage, while its restrained character makes it a dependable choice for corporate identities and presentation decks.
The tone is contemporary and matter-of-fact, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the overall impression remains neutral and professional, suitable for understated branding.
The design appears intended as a versatile, general-purpose sans that stays visually quiet while maintaining strong legibility. Its geometry provides a modern, systematic feel, while subtle rounding and open shapes keep it approachable in continuous reading and display settings.
Rhythm is even and calm, with consistent curve quality across rounds and diagonals (V, W, Y) that feel stable rather than sharp or aggressive. Letterforms prioritize recognizability and spacing-friendly silhouettes, especially in the sample text where words remain distinct at display sizes.