Sans Normal Atbek 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, social, playful, friendly, handmade, casual, quirky, humanized sans, approachability, casual display, warmth, rounded, soft, bouncy, informal, organic.
A soft, rounded sans with subtly irregular, hand-drawn contours and a gently uneven baseline rhythm. Strokes stay fairly even in thickness while terminals tend to taper slightly or end in softened, blunt cuts, giving forms a lively, human texture. Counters are open and simple, with circular and oval construction throughout; curves feel buoyant rather than geometric, and spacing reads a touch loose for an airy texture in text. Numerals share the same casual build, with rounded turns and slightly varied widths that keep the overall color lively.
Well suited to lighthearted branding, packaging, posters, and social graphics where a personable voice is desired. It can work for short-to-medium text in friendly contexts, especially when you want a handmade feel without sacrificing clarity.
The font conveys an approachable, playful tone—more sketchbook than corporate—suggesting warmth and spontaneity. Its mild wobble and soft corners add charm without becoming overly cartoonish, making it feel friendly and conversational.
Likely designed to offer a legible sans with a handcrafted personality—combining simple, rounded letterforms with small irregularities to avoid a sterile, mechanical finish. The goal appears to be versatility for display and casual text while keeping an upbeat, approachable character.
In running text the irregularities show up as a gentle bounce, helping headings feel animated while still remaining readable. Rounded joins and simplified shapes keep the texture smooth, with occasional angled cuts adding a bit of energy to the otherwise soft forms.