Sans Normal Golev 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, casual, friendly, lively, informal, modern, approachability, informality, speed, modernity, personality, monoline, rounded, oblique, hand-drawn, open counters.
This typeface is a slanted, monoline sans with rounded stroke terminals and softly curved joins. Letterforms are compact and upright in construction but consistently oblique, producing a forward-leaning rhythm. Curves are smooth and slightly irregular in a human way, while straight strokes stay clean and even, giving the alphabet a relaxed handwritten flavor without becoming a script. Counters are generally open, bowls are rounded, and diagonals (as in A, V, W, X, Y) are crisp but not sharp, keeping the overall texture light and continuous in running text.
It works well for branding that needs an informal voice, as well as packaging, posters, and social media graphics where a friendly slanted sans can add personality. It’s also a good fit for headlines, short paragraphs, captions, and pull quotes where a light, humanized texture is desirable.
The overall tone feels casual and approachable, with a breezy, conversational energy. Its slant and rounded ends add a sense of motion and friendliness, reading more like quick marker lettering than formal typography. The impression is contemporary and easygoing rather than technical or corporate.
The design appears intended to combine the clarity of a simple sans with the warmth of quick handwritten lettering. Its consistent slant and rounded finishing suggest a focus on creating energetic, personable text that remains clean and legible in typical display and editorial uses.
The numerals match the letterforms with the same oblique stance and monoline construction, and the set maintains a consistent, even color across the sample text. Forms like the single-storey lowercase shapes and the simplified, rounded construction support a clean, uncluttered reading experience at display and short-text sizes.