Sans Normal Nubef 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Axiforma' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, modern, impactful, high impact, approachable modernity, geometric simplicity, bold clarity, rounded, chunky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and compact internal spaces. Strokes are uniform and sturdy, with softly curved joins and corners that keep the shapes feeling smooth rather than sharp. Round letters like O/C/G read as near-circular with open apertures, while straight-sided forms (E/F/L/T) are blocky and stable with short, thick terminals. The lowercase is built from simple, geometric construction; the single-storey a and g, wide bowls, and short ascenders/descenders create a dense, even rhythm. Numerals are similarly robust and simplified, with a circular 0 and strong, easily distinguished silhouettes.
Best suited to display applications where strong presence is needed: headlines, posters, brand marks, packaging, and short-form advertising copy. It can work for UI labels or navigation at larger sizes where the heavy weight and compact counters remain clear.
The overall tone is bold and approachable, combining a contemporary geometric feel with a slightly playful softness. Its generous width and rounded forms project friendliness and clarity, while the mass and density give it an assertive, attention-grabbing voice.
The design appears intended to deliver high-impact readability with a friendly, geometric personality—favoring simple, rounded construction and sturdy forms that reproduce well in bold, attention-led contexts.
In text, the tight counters and heavy joins can darken quickly, especially in combinations like rn/m/n and in punctuation-heavy lines. The wide capitals and rounded lowercase produce a strong headline presence and a cohesive, uniform texture across words.