Sans Normal Obkih 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neutro' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, playful, approachable, impact, approachability, modern display, brand voice, rounded, soft corners, compact, chunky, sturdy.
A heavy, rounded sans with broad, smooth curves and minimal stroke modulation. Terminals are generally blunt with softened joins, giving shapes a cushioned feel rather than a sharp, geometric cut. Counters are moderately tight in letters like B, P, R, a, e, and g, and the overall rhythm feels compact and weight-forward. The lowercase uses a single-storey a and g, with short ascenders/descenders and simple, sturdy construction. Figures are similarly bold and rounded, with ample presence and clear silhouettes at display sizes.
Best suited to headlines, short statements, and branding applications where a bold, friendly voice is desired. It works well for packaging, signage, and logo wordmarks, especially when set with comfortable tracking or at larger sizes to preserve interior clarity.
The tone is warm and upbeat, projecting friendliness and confidence more than precision or austerity. Its chunky massing and rounded geometry lend a playful, contemporary feel that reads as inviting and approachable in headlines.
The font appears designed to deliver maximum impact with a welcoming personality, combining a strong, weighty texture with rounded forms that keep the tone casual and modern. Its simplified lowercase and robust figures suggest an emphasis on clarity and presence in display typography.
The design favors strong silhouettes and dense color, which helps it stand out but can tighten interior space in smaller sizes. Diagonals (V, W, X, Y) are thick and stable, contributing to a solid, poster-like texture across lines.