Sans Normal Lanom 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'Geometria' by Brownfox, 'Creata' by Ivan Petrov, and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, emphasis, contemporary, approachability, rounded, soft corners, geometric, compact joints, open counters.
A heavy, forward-leaning sans with broad proportions and rounded geometry. Strokes are consistently thick with minimal modulation, producing a solid, even color in text. Curves are generously rounded (notably in C, G, O, and S), while diagonals in A, K, V, W, X, Y, and Z add a crisp, athletic slant. Counters are relatively open for the weight, and terminals tend to look blunt or softly cut, giving the letterforms a sturdy, contemporary silhouette.
Best suited to large-size applications where impact and motion are desirable, such as headlines, posters, brand marks, and promotional graphics. It can also work for short bursts of copy (taglines, calls to action) where a dense, high-energy texture is an advantage, but the extreme weight will feel dominant in longer passages.
The overall tone is bold and kinetic, with a confident, sporty flavor. The italic angle and wide stance make it feel active and promotional, while the rounded forms keep it approachable rather than aggressive.
Likely designed to deliver maximum presence with a contemporary italic voice, combining geometric roundness with strong diagonals for speed and emphasis. The goal appears to be an attention-grabbing sans that stays friendly through softened corners and open internal spaces.
Uppercase shapes read especially strong in display settings, with clear, simplified construction. Numerals are similarly robust and rounded, matching the letters’ soft geometry and maintaining a consistent visual rhythm across mixed alphanumeric settings.