Sans Superellipse Hidus 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'DIN 2014' by ParaType, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, modern display, clarity, rounded, soft, compact, blocky, sturdy.
A heavy, rounded sans with compact proportions and a strong, even stroke. Curves resolve into soft, squared-off bowls and counters, giving round letters a superelliptical feel rather than a pure circle. Terminals are blunt and clean, with minimal modulation; joins stay smooth and sturdy, producing dense, high-impact word shapes. The lowercase shows simple, single-storey constructions and short extenders, keeping the texture tight and consistent across lines.
This font is well suited to headlines, posters, and short statements where maximum impact is needed. Its rounded, sturdy forms also work well for branding, packaging, and signage, especially at medium to large sizes where the softened geometry and dense color read clearly.
The overall tone is bold and approachable, combining a friendly softness with assertive mass. Its rounded geometry adds warmth, while the compact, blocky rhythm reads confident and contemporary, leaning slightly playful without becoming novelty.
The design appears intended to deliver a high-impact sans that stays friendly through rounded, superelliptical construction. It prioritizes strong silhouette, compact rhythm, and clean terminals to remain legible and contemporary in display-driven typography.
Spacing appears relatively tight in the sample setting, reinforcing a compact, poster-like color. Numerals are broad and sturdy with the same softened corners, and the uppercase set maintains a strong, uniform silhouette suitable for emphatic labeling.