Sans Superellipse Hidus 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Potomac' by Context, 'Newhouse DT' by DTP Types, 'Trade Gothic Display' by Monotype, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, industrial, punchy, impact, approachability, clarity, brand voice, rounded, compact, blocky, clean, sturdy.
A heavy, rounded sans with broad, simplified letterforms and soft superelliptical curves. Counters are relatively tight and apertures tend to be closed, giving the face a compact, high-impact color. Strokes terminate with blunt, squared ends and subtle rounding, while verticals dominate and curves are smooth and controlled. Lowercase forms are large and sturdy, with single‑storey a and g, a short-shouldered r, and a straight, economical t; overall spacing reads dense and even, built for strong headline presence.
Best suited to large sizes where its compact counters and dense rhythm translate into strong graphic impact—headlines, posters, logos, packaging, and wayfinding. It can work for short bursts of UI or display copy, but will feel heavy and space-efficient in long passages.
The font feels bold and assertive while staying approachable due to its rounded geometry. Its smooth, compressed shapes suggest contemporary branding and product-forward design, with an industrial cleanliness that reads confident rather than playful.
The design appears intended to deliver maximum presence with minimal detail: a robust, rounded display sans that stays clean and contemporary while keeping forms simple and highly legible at display sizes.
Round letters like O and Q are more squarish than circular, reinforcing the superellipse construction. Diagonals in V/W/X are thick and stable, and numerals follow the same blocky, rounded logic for a consistent texture in mixed text and figures.