Sans Normal Oggo 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, solid, direct, impact, clarity, approachability, modernity, simplicity, rounded, heavyweight, geometric, blocky, open counters.
A heavy sans with broad proportions and rounded geometry. Strokes are monolinear and dense, with large, smooth curves in letters like C, O, and S, and sturdy straight-sided construction in E, F, H, and N. Terminals are mostly blunt and squared-off, while joins stay clean and simplified, producing a compact, high-impact silhouette. Counters remain fairly open for the weight, and spacing feels generous enough to keep forms from clogging in headline sizes.
This font performs best in display contexts where strong presence and quick recognition matter—headlines, posters, large-scale signage, and brand wordmarks. Its solid shapes and open counters also make it a good fit for short UI callouts, labels, and packaging text where a friendly, emphatic tone is desired.
The overall tone is bold and approachable, projecting clarity and confidence without feeling technical or austere. Its rounded shapes and steady rhythm give it a friendly, contemporary character suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact through simplified, geometric forms and a consistent, monoline construction. It prioritizes bold legibility and a contemporary, approachable feel over fine detail, making it well suited to prominent typographic statements.
Round letters are notably circular and stable, while diagonals (V, W, X, Y) are wide and emphatic. Numerals are chunky and straightforward, with simple curves and minimal detailing that match the alphabet’s robust, unified voice.