Sans Normal Lorat 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Urania' by Hoftype, and 'Core Sans A' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, energetic, emphasis, speed, impact, modernity, brand voice, geometric, rounded, oblique, compact, high-impact.
This typeface is a heavy, oblique sans with smooth, rounded construction and broad, low-contrast strokes. Curves are strongly circular (notably in C, O, Q, and 0), while joins and terminals stay clean and unornamented, giving a crisp silhouette at display sizes. The slant is pronounced and consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm. Lowercase forms are compact and sturdy, with single-storey a and g, a short-armed r, and a broad, flat-topped t; counters are relatively tight, reinforcing a dense, high-impact texture.
Best suited to display typography where impact and motion are priorities: headlines, posters, branding marks, athletic or streetwear graphics, and bold packaging callouts. It can also work for short UI or marketing bursts (labels, buttons, banners) where a strong, friendly emphasis is needed, but its dense weight and tight counters favor larger sizes over long text.
The overall tone is bold and athletic, with an assertive, fast-moving feel driven by the strong italic angle and compact, rounded forms. It reads as contemporary and practical rather than delicate, projecting confidence and immediacy in headlines and branding.
The design appears intended as a contemporary, geometric italic display sans that combines friendly roundness with strong emphasis, delivering a sense of speed and confidence while staying clean and highly legible at bold sizes.
Round letters maintain a stable, nearly circular feel despite the slant, while diagonals (V, W, X, Y, Z) appear sharp and energetic, adding snap to the otherwise soft geometry. Numerals follow the same robust, rounded logic, with a simple, legible set suited to prominent use.