Sans Normal Bumok 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, lively, human warmth, casual tone, brand personality, approachable display, rounded, soft, quirky, informal, hand-drawn.
A rounded sans with softly modulated strokes and subtly irregular geometry that gives the letterforms a human, hand-made feel. Curves are generous and terminals read as gently blunted rather than sharply cut, while straight strokes show slight wobble and taper that breaks strict mechanical uniformity. Counters are open and generally round, producing an airy texture, and spacing feels relaxed with a mild, natural variation in character widths across the set. Numerals follow the same easy, rounded construction, keeping the overall color even and readable.
Well suited to branding and packaging that benefits from a personable, handcrafted impression, as well as posters, headlines, and social graphics where a friendly tone is desired. It can also serve short blocks of copy in contexts like invitations, labels, or lifestyle/editorial callouts where texture and warmth are more important than a strictly neutral voice.
The font communicates warmth and informality, with a lightly quirky rhythm that feels conversational rather than corporate. Its soft corners and slightly uneven strokes add charm and personality, suggesting friendliness and an everyday, approachable tone.
The design appears intended to offer a clean sans foundation infused with human irregularity—combining simple, rounded shapes with subtle wobble and taper to create an informal, characterful texture that remains broadly readable.
In text, the lively, irregular stroke behavior becomes more apparent, creating a distinct texture that works best when that handcrafted character is part of the intended voice. The forms stay clear at display sizes, and the rounded construction helps maintain legibility even as the style leans casual.