Sans Normal Apmeh 6 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, product design, signage, presentations, branding, clean, neutral, modern, approachable, technical, clarity, neutrality, modern utility, systematic design, geometric, rounded, open, crisp, even.
A clean sans with broadly geometric construction and rounded curves. Strokes are even and steady, with smooth joins and mostly closed apertures, producing a calm, consistent rhythm. Uppercase forms are straightforward and symmetrical, while lowercase maintains simple, functional shapes with single-storey constructions visible in letters like “a” and “g”. Numerals follow the same restrained, rounded logic, with clear, open counters and uncomplicated silhouettes.
Well-suited to UI and product typography, short-to-medium text, and informational design where a neutral, contemporary sans is needed. The clear geometry and steady rhythm also make it a solid choice for wayfinding-style headings, dashboards, and straightforward brand systems that prioritize clarity over characterful flourish.
The overall tone is neutral and contemporary, leaning toward a friendly, matter-of-fact clarity rather than expressive or decorative personality. Its rounded geometry keeps it approachable, while the disciplined spacing and consistent strokes give it a mildly technical, interface-ready feel.
The design appears intended as a practical, modern sans that balances geometric neatness with everyday readability. It favors predictable proportions, consistent stroke behavior, and uncomplicated letterforms to perform reliably across general-purpose display and text settings.
Curves read as circular/elliptical rather than calligraphic, and terminals are cleanly finished without flaring or ornament. The sample text shows stable word shapes and an even color on the line, suggesting a design aimed at consistent readability and tidy layout.