Sans Normal Aprib 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, app design, websites, branding, signage, modern, friendly, clean, neutral, tech, clarity, versatility, approachability, contemporary, geometric, rounded, open, balanced, crisp.
A clean sans with a geometric foundation and softened curves. Strokes maintain an even weight throughout, with rounded terminals and smoothly drawn bowls that stay close to circular. Proportions feel slightly expanded horizontally, giving capitals and lowercase generous internal space and an open, airy rhythm. Corners are subtly eased rather than sharp, and counters remain wide and legible; diagonal letters keep straightforward, stable angles without calligraphic modulation.
Well suited to interface and product typography where clean shapes and steady stroke weight help at small to medium sizes. The open counters and roomy proportions also make it effective for web and editorial headings, contemporary branding, packaging, and clear signage where a friendly but professional voice is needed.
The overall tone is modern and approachable, combining a contemporary, utilitarian clarity with a friendly softness from the rounded forms. It reads as neutral and dependable, with a mild tech-forward feel that stays warm rather than austere.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency while keeping a welcoming, rounded character. Its geometry and even stroke behavior suggest a focus on dependable day-to-day readability across digital and print contexts.
Round letters like O/C/G and the numerals emphasize consistent curvature and clear apertures, while the lowercase maintains simple, single-storey forms that reinforce an everyday, contemporary texture in running text. Spacing appears even and unforced, supporting smooth paragraph color without looking condensed or overly mechanical.