Serif Normal Jaho 7 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: books, editorial, magazines, literature, branding, classic, literary, formal, refined, authoritative, text reading, classic tone, editorial voice, elegant display, heritage branding, bracketed, oldstyle, calligraphic, sculpted, crisp.
This serif shows pronounced stroke modulation with crisp, sharply tapered hairlines and sturdier verticals, giving it a clear high-contrast rhythm. Serifs are bracketed and slightly flared, with a sculpted, calligraphic feel rather than mechanical slab forms. Uppercase proportions are stately and moderately wide, while the lowercase reads compact with a relatively small x-height and long extenders, creating an elegant vertical cadence in text. Curves are smoothly drawn and counters are open, with consistent stress across round letters and clear differentiation between similar forms in both letters and numerals.
Well-suited to long-form reading in books, magazines, and editorial layouts where a classic serif voice is desired. It also works effectively for formal branding, invitations, and headings that benefit from high-contrast elegance, especially at display and comfortable text sizes.
The overall tone is traditional and bookish, conveying formality and quiet authority. It feels rooted in editorial and academic typography, with a refined, cultivated presence that suits serious or heritage-minded messaging.
The design appears intended to deliver a conventional, time-tested text serif with a refined, high-contrast color and a distinctly literary texture. Its proportions and detailing prioritize tradition and readability with an elevated, formal tone.
In the text sample, the contrast and tapered terminals produce a lively sparkle at larger sizes, while the small x-height and fine details suggest best results where printing or rendering can preserve hairlines. Numerals share the same oldstyle, serifed character and integrate smoothly with running text.