Sans Normal Uhdal 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Blake' by Fontsmith, 'Litmus' by Indian Type Foundry, 'Praxis Next' by Linotype, 'Artigua' by Picador, 'Clear Gothic Serial' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, friendly, pragmatic, clean, clarity, impact, modernity, approachability, rounded, compact, solid, geometric, open.
This typeface presents sturdy, even strokes with a largely geometric construction softened by rounded curves. Capitals feel compact and stable, with broad bowls and clear, open counters, while diagonals (such as in A, V, W, and Y) are straight and decisive. Lowercase forms are simple and highly legible, with a single-storey a and g, rounded shoulders, and short, squared terminals that keep the texture dense and consistent. Numerals are clear and workmanlike, with smooth, continuous curves and straightforward silhouettes that hold up well at display sizes.
It suits bold headlines, short blocks of copy, and brand marks where a solid, modern presence is desired. The consistent shapes and open counters also make it a practical choice for packaging, signage, and promotional graphics that need readability at a glance.
The overall tone is confident and contemporary, projecting a friendly practicality rather than a strict technical feel. Its rounded geometry and heavy presence give it an approachable, poster-ready voice that still reads cleanly and efficiently.
The design appears intended to deliver a straightforward, contemporary sans voice with a rounded, sturdy build—prioritizing clarity, impact, and a cohesive texture in display and prominent UI-style applications.
Across the sample text, spacing appears even and the rhythm is steady, producing a dark, cohesive typographic color. The punctuation and dots are prominent, reinforcing clarity in settings where strong emphasis and quick scanning are important.