Sans Normal Amkim 25 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'Prelo Pro' by Monotype, 'Fact' by ParaType, 'Agent Sans' by Positype, and 'Regan' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, presentations, neutral, modern, friendly, clean, functional, readability, versatility, clarity, neutral tone, modern utility, geometric, rounded, open counters, uniform stroke, high legibility.
A clean sans with gently rounded geometry and largely uniform stroke widths. Curves are smooth and circular, with open apertures and generous counters that keep letterforms clear at text sizes. Terminals are mostly straight and crisp, while joins stay simple and consistent, producing an even, steady rhythm across words. The lowercase forms are straightforward and readable, and the numerals follow the same plainspoken construction with clear silhouettes.
Well-suited for interface copy, web and app typography, and general-purpose editorial text where clarity and steady rhythm matter. Its open counters and straightforward construction also make it a solid choice for wayfinding and informational signage, as well as slide decks and corporate communications.
The overall tone is neutral and contemporary, leaning friendly rather than stark due to its rounded curves and open shapes. It feels practical and unobtrusive, designed to support content without drawing attention to itself. The result is a dependable voice that reads as modern and approachable.
The design appears intended as a versatile, no-nonsense sans for everyday reading. Its geometric rounding and restrained details suggest a focus on broad usability, consistent texture, and clear letter recognition across a wide range of sizes.
In the sample text, spacing and shapes hold up well across mixed-case passages, and the punctuation blends in without stylistic surprises. Round letters maintain consistent weight around bowls, and straight-sided forms stay stable, contributing to a predictable, UI-like texture.