Sans Normal Iddek 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, editorial, apps, friendly, casual, approachable, lively, contemporary, friendly tone, soft modernity, forward motion, everyday legibility, casual emphasis, rounded, soft, informal, humanist, open.
A rounded, italic sans with smooth curves and softened terminals, giving the letterforms a gentle, flowing motion. Strokes maintain an even color with little visible modulation, while counters are generally open and generously proportioned. The slant is consistent across capitals, lowercase, and numerals, and the overall rhythm feels airy due to wide curves and clear interior space. Figures are simple and readable with rounded joins and straightforward construction.
This font fits brand identities that want a personable, contemporary voice, and it works well on packaging and promotional materials where a soft italic can add energy. It also suits short-to-medium editorial text, UI labels, and onboarding or marketing screens where an inviting tone is desirable and legibility at typical reading sizes is important.
The tone is warm and conversational, with an easygoing slant that adds momentum without feeling aggressive. Its rounded forms read as friendly and modern, suited to light, informal messaging where clarity and approachability matter more than strict formality.
The design appears intended to provide a clean sans foundation with a friendly, rounded personality and a built-in italic posture for emphasis and motion. It balances straightforward geometry with soft finishing to stay readable while feeling informal and approachable.
Capitals keep simple geometric silhouettes (notably circular C/O and a broad, open G), while lowercase shows a humanist feel with a single-storey a and a looped g. The overall spacing appears comfortable, supporting smooth word shapes in continuous text.