Sans Normal Edrem 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, packaging, clean, modern, friendly, informal, dynamic, readability, approachability, contemporary tone, text emphasis, clarity, oblique, rounded, soft, open apertures, humanist.
This is a slanted sans with smooth, rounded construction and broadly uniform stroke weight. Curves are generous and circular, with open counters and clear apertures that keep forms airy rather than compact. Terminals read clean and slightly softened, and the italics feel like a true drawn style rather than a simple mechanical slant, giving letters an easy forward rhythm. Figures follow the same rounded logic, with simple, legible shapes and consistent spacing behavior across the set.
It suits interface and product copy where a modern, personable voice is needed, and works well for editorial leads, pull quotes, and short-to-medium passages that benefit from an energetic italic texture. Its clean shapes also make it a strong choice for contemporary branding and promotional materials that want warmth without ornament.
The overall tone is contemporary and approachable, with a gentle, conversational energy from the consistent slant and rounded geometry. It feels less formal than a strict neo-grotesk italic, leaning toward friendly clarity and everyday usability.
The design appears intended to provide an easy-reading italic sans that balances modern simplicity with friendly, rounded forms. Its consistent rhythm and open shapes suggest a focus on clarity in continuous text while still delivering a distinctive, forward-leaning personality.
The sample text shows a smooth texture at paragraph sizes, with the slant adding momentum without becoming sharp or nervous. Round letters (like O/C/G) stay very even, while diagonals (V/W/X) remain crisp enough to preserve definition in the flow of text.