Sans Other Aghu 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, children’s, playful, retro, quirky, friendly, cartoon, novelty display, attention grabbing, friendly tone, retro flavor, chunky, rounded, bouncy, whimsical, soft corners.
A heavy, chunky sans with softly rounded outer contours and frequent concave pinches that give strokes a subtly swollen, elastic feel. Terminals often flare into small wedge-like shapes, and counters tend to be compact, producing dense black silhouettes with a lively, uneven rhythm. Proportions vary noticeably from glyph to glyph, with broad rounds (O, 8) alongside narrower, tapered forms (I, J), creating an intentionally irregular texture in words. The lowercase is simple and robust, with single-storey forms and a prominent, rounded i/j dot that reads clearly at display sizes.
Best suited to display applications such as posters, headline treatments, product packaging, and brand marks where a bold, comedic voice is desired. It can work well for children’s materials or event graphics, and is most effective at larger sizes where the sculpted terminals and irregular rhythm remain legible.
The overall tone is playful and retro, evoking hand-cut signage, mid-century novelty lettering, and cartoon title cards. Its bouncy shapes and exaggerated weight convey friendliness and humor more than precision or restraint.
Likely designed to provide a distinctive, attention-grabbing display voice that feels informal and expressive, with novelty-lettering cues and a strong, solid presence for titles and short bursts of text.
The design’s character comes from its inward-curving sides and flared terminals, which add motion and give straight strokes a slightly wavy, sculpted profile. Spacing and silhouette variety contribute to a lively wordshape that stands out in short phrases and headlines.