Sans Normal Larif 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova and 'EquipExtended' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, momentum, modernity, display strength, oblique, rounded, bulky, compact, soft-cornered.
A heavy, oblique sans with broad proportions and a compact, tightly packed rhythm. Strokes are uniform with minimal modulation, and curves are built from clean, rounded geometry that stays smooth even at sharp joins. Counters are relatively small for the weight, creating dense black shapes, while terminals are crisp and slightly angled, reinforcing the forward-leaning motion. The lowercase shows sturdy, single-storey forms (notably a and g) and simplified construction that keeps the texture bold and even; figures match the same wide, solid stance with clear, open silhouettes in 0 and 8.
Best suited to bold headlines, posters, and short emphatic statements where the dense weight and slanted stance can carry visual energy. It also fits branding systems that need a modern, athletic voice, as well as packaging and promotional graphics where large type must remain sturdy and attention-grabbing.
The overall tone is confident and fast, with a forward-leaning, high-impact presence that reads as contemporary and performance-oriented. Despite the mass, the rounded forms keep it approachable rather than severe, balancing punch with friendliness.
The design appears aimed at delivering a strong, fast, contemporary sans for display-forward typography. Its consistent slant, wide footprint, and simplified rounded construction suggest an intention to maximize impact while maintaining clean legibility in large sizes.
Spacing appears intentionally snug, producing a strong, continuous typographic color in text. The slant is consistent across uppercase, lowercase, and numerals, and the design avoids delicate details, favoring clarity and solidity at display sizes.