Sans Normal Ordis 6 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Fuse' and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, sporty, approachable, punchy, high impact, approachable tone, clear readability, modern branding, rounded, soft corners, chunky, open counters, high midline.
A heavy, rounded sans with broad, confident strokes and softened corners throughout. Curves are full and smooth, with open apertures and generous counters that keep the forms readable at larger display sizes. The lowercase shows a notably high x-height with compact ascenders and descenders, producing a stout, efficient vertical rhythm. Terminals are mostly blunt and clean, and overall spacing reads even and stable, giving lines a solid, blocky texture without feeling rigid.
Best suited for headlines and short blocks of text where a strong, friendly presence is desired—such as brand marks, packaging, posters, and wayfinding. It can also work for UI labels and navigation when a bold, approachable tone is needed, particularly at medium-to-large sizes.
The tone is upbeat and contemporary, with a friendly, approachable feel driven by the rounded geometry and compact proportions. Its weight and simplified forms give it a punchy, assertive voice suited to attention-grabbing messages while staying warm rather than severe.
The design appears intended to deliver a modern, highly legible display sans that balances impact with friendliness. Rounded construction and a high x-height suggest an emphasis on clarity and accessibility while maintaining a contemporary, energetic personality.
Letterforms lean toward geometric construction with subtle humanist softening, especially in the rounded bowls and open, uncluttered joins. Numerals share the same sturdy, rounded logic, maintaining consistent color and presence alongside text.