Sans Normal Didom 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, clean, approachable, casual, clarity, approachability, everyday usability, modern tone, rounded, open counters, humanist, monoline, soft terminals.
A rounded, monoline sans with gently modulated curves and soft, slightly tapered stroke endings. Proportions are compact and readable, with wide, open counters and simple geometric construction that stays consistent across capitals, lowercase, and figures. The lowercase shows a single‑storey “a” and “g”, round dots on i/j, and an even rhythm that keeps text color smooth without looking rigid.
Works well for user interfaces, product packaging, and brand systems that need a modern, friendly sans with strong legibility. In editorial or marketing copy it maintains a smooth, even texture, and at display sizes it keeps a clean, rounded personality without becoming overly decorative.
The overall tone is friendly and contemporary, leaning casual rather than corporate. Rounded joins and open shapes give it an inviting voice that feels clear and unpretentious, suitable for everyday communication.
Designed to provide an accessible, contemporary sans voice built from rounded geometry and open counters, aiming for clarity and warmth in both short labels and longer passages.
Uppercase forms keep a clean, circular logic (notably in C/G/O/Q) with straightforward diagonals in A/V/W/X/Y. Numerals are simple and highly legible, matching the lowercase’s soft geometry for a cohesive, approachable texture in mixed text.