Sans Normal Efdah 13 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, marketing, packaging, signage, modern, friendly, clean, approachable, casual, everyday readability, friendly tone, contemporary branding, soft neutrality, rounded, soft, humanist, open apertures, single-storey a.
This typeface is a slanted sans with smooth, rounded construction and a consistently even stroke. Curves are generous and circular, with open apertures and clean joins that keep counters clear. Uppercase forms feel straightforward and geometric, while lowercase shows a more humanist rhythm, including a single-storey “a” and a looped descender on “g.” Terminals are mostly clean and slightly softened rather than sharply cut, helping the overall texture stay calm and legible.
It should perform well in interface labels, product and brand messaging, and general-purpose display-to-text settings where a clean, friendly voice is needed. The rounded forms and open counters support clarity in short paragraphs, while the slant makes it effective for emphasis, pull quotes, and lightweight promotional copy.
The overall tone is modern and friendly, balancing neutrality with a gentle, informal warmth. Its slant adds momentum and a sense of motion without becoming expressive or decorative. The result feels approachable and contemporary—well-suited to everyday communication rather than formal or editorial gravitas.
The design appears intended as a versatile, contemporary sans that stays neutral enough for broad use while adding softness through rounded geometry and a consistent slant. It prioritizes straightforward readability and a welcoming tone over strong stylistic quirks.
Numerals follow the same rounded logic and maintain clear differentiation, with an open, airy “2” and “3” and a simple, readable “1.” The sample text shows an even color on the page and stable spacing, producing a smooth, conversational reading flow at larger sizes.