Sans Normal Bomir 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Macklin' by Monotype, 'Nu Sans' by Typecalism Foundryline, 'Brute Sans' by Wiescher Design, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, editorial, brand systems, presentations, clean, modern, neutral, friendly, workmanlike, clarity, versatility, neutrality, modern utility, geometric, monoline, open apertures, generous counters, crisp terminals.
This typeface is a clean, monoline sans with broadly geometric construction and smooth, even curves. Round letters like O and C are close to circular, while straight-sided forms (H, N, E) maintain consistent stem thickness and crisp, flat terminals. The lowercase shows a single-storey a and g with compact bowls and open joins, and the overall spacing reads steady and uncluttered. Numerals are straightforward and highly legible, with open shapes and balanced proportions that sit comfortably with the letters.
It works well for interface copy, wayfinding, and general-purpose editorial typography where clarity at a range of sizes is important. Its neutral construction also suits brand systems and presentations that need a modern, unobtrusive voice without drawing attention away from content.
The overall tone is modern and neutral, with a slightly friendly warmth coming from the rounded bowls and open counters. It feels practical and dependable rather than flashy, aiming for clarity and calm in both headlines and continuous reading.
The design intention appears to prioritize clear, contemporary legibility through simple geometry, consistent stroke weight, and open internal spaces. It aims to be a versatile, everyday sans that stays composed in paragraphs while remaining crisp and confident in display settings.
Cap forms are simple and direct with minimal idiosyncrasies, and diagonals (V, W, X, Y) keep a firm, clean geometry. The sample text shows good word-shape stability and consistent rhythm across mixed-case lines, with punctuation and spacing that support straightforward reading.