Sans Superellipse Hirug 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Manufaktur' by Great Scott (names referenced only for comparison).
Keywords: headlines, posters, logos, gaming ui, packaging, futuristic, industrial, techy, arcade, authoritative, impact, durability, clarity, modernity, systematic, blocky, compact, modular, squared counters, flat terminals.
The design is built from rounded-rectangle geometry with tight, controlled curves and flat terminals, producing a compact, machined silhouette. Strokes are consistently heavy with minimal modulation, and many counters are squared-off or pill-shaped, emphasizing a modular, engineered rhythm. The overall texture is dense and punchy, with crisp internal corners, short joints, and a slightly condensed feel in several forms that keeps lines of text looking structured and uniform.
It suits headlines, titles, posters, and branding where bold presence and a modern technical flavor are desired. The structured shapes also fit UI labels, game interfaces, sci‑fi packaging, sports or equipment branding, and signage where short words must read with authority. In longer paragraphs it will be more effective as a display face than for extended body text due to its dense, heavy texture.
This font projects a confident, high-impact tone with a distinctly technical, game-like edge. Its blocky curves and squared counters feel modern and assertive, leaning toward sci‑fi and industrial moods rather than friendly or literary ones.
The letterforms appear designed to maximize visual strength and immediate recognition through simplified geometry and robust stroke presence. The rounded-rectangular construction suggests an intention to feel engineered and contemporary, balancing hard edges with softened corners for a controlled, modern finish.
Numerals and capitals read especially strong, with closed, squared counters and rounded corners that create a distinctive ‘machined’ personality. The sample text shows consistent spacing and a steady rhythm, yielding an even, block-like line texture that holds up well at large sizes.