Sans Superellipse Hakup 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Military Jr34' by Casloop Studio, 'Evanston Tavern' by Kimmy Design, and 'B52' by Komet & Flicker (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, signage, tech, industrial, sporty, retro, impact, clarity, modernity, systematic, squared, rounded, compact, sturdy, geometric.
A heavy, geometric sans with squared proportions and generously rounded corners, giving most bowls and counters a superelliptical, rounded-rectangle feel. Strokes stay uniform throughout with minimal contrast, producing a dense, solid texture in words. Terminals are blunt and clean, curves are tightly controlled, and joins are crisp, with several forms (like C, G, S, and 2/3) built from straight segments softened by consistent corner radii. Spacing reads compact and efficient, and the numerals share the same squared, modular construction for strong set cohesion.
Best suited to short-form display settings where impact and clarity matter: headlines, brand marks, product and tech packaging, wayfinding and signage, and athletic or industrial-themed graphics. It can also work for interface labels and dashboards when set at sizes large enough to preserve the tight counters and compact spacing.
The overall tone is confident and mechanical, with a contemporary tech/engineering flavor and a hint of retro display lettering. Its blocky silhouettes and softened corners balance toughness with approachability, suggesting performance, utility, and modern hardware aesthetics.
The design appears aimed at delivering a strong, modern display sans built from a consistent rounded-rectangle geometry. It prioritizes bold presence, fast recognition, and a cohesive modular system across letters and numerals.
Uppercase forms feel particularly architectural and sign-like, while lowercase maintains the same modular logic for a unified voice. The round letters (O/Q/0) appear more like rounded squares than circles, reinforcing the font’s systematic, constructed rhythm.